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Established agencies disrespected and undermined us to the point where we almost quit. When we launched our branding agency, Motto, nearly fifteen years ago, no one gave us a second look because we didn’t fit the “type.” We were a couple of young girls with guts who had the audacity to challenge a branding industry dominated by (say it with us) middle-aged white guys. No matter your profession or pursuit, conforming to a certain type entitled you to be taken seriously, score prime opportunities, and enjoy a smoother glide path toward your goals. Until recently, being a straight, white, Christian male with an Ivy League education entitled you to take the express lane to a corner office. Types have always been a form of entitlement. There’s a new sheriff in town, and he/she/they don’t look a damn thing like Clint Eastwood. Once, the chiseled-jaw charisma of a celebrity CEO was enough to bewitch employees and keep them from seeking greener pastures, but no more.
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Well, the facts about what makes a leader in this new world of remote work and the Great Resignation have changed. Stereotypes are a perceptual shorthand that lets us quickly slot people into categories, and sometimes they’re useful-that is, until the facts get in the way.